On Friday 22nd, I was invited by Galaxy Chocolate to have a breakfast at The Ritz in London along with press and other fellow bloggers. As you can imagine I was very excited even if I did have to leave mine at six in the morning, I wasn't going to turn down breakfast at The Ritz and it was just as beautiful and fancy as I had imagined. The reason behind this breakfast was to have a sneak peek at Galaxy's new advertising campaign which will air for the first time on Sunday 24th February during Mr. Selfridge at 9pm, on ITV.
Galaxy want to bring a vintage vibe to the brand and therefore using cutting edge post-production CGI techniques, Galaxy have been able to bring the new 'Galaxy Girl' Audrey Hepburn, to life. The advert is set in the 1950s on Italy's Amalfi Coast, shot it a beatifully romantic and classy way, and who better to have as the new 'Galaxy Girl' than Audrey Hepburn, who is the epitome of grace and sophistication.
“Our mother often spoke about her love of chocolate and how it lifted her spirit so we're sure she would have been proud of her role as the face of GALAXY®. The advert perfectly captures her playful spirit and we hope audiences enjoy it as much as they enjoyed her movies" - Sean Ferrer and Luca Dotti, Audrey Hepburn’s Sons
Guess what? I have the preview of the advert for you to see for yourself before it airs on the television!
What do you think of the new Galaxy advertising campaign?
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it's so cool bringing audrey 'back to life'
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I love it!. So amazing how you've brought Audrey Hepburn 'back to life' for the ad :). Breakfast at the Ritz sounds amazing - hoping to see it in your vlogs :P
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*how they've woops. x
DeleteThat's quite cool the way they've done it. I like it better than their previous ads. Wow breakfast at the Ritz sounds amazing . Lucky you :)
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This looks like such a beautiful advert!
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She's so beautiful. Love this almost as much as the Dior J'adore advert x
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Love the advert! And breakfast at the Ritz seems incredible xo
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I love her style so inspiring,and she's like kind of immortal
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lucky you! :) Bet that was such a interesting for you to do! I would have loved it. and at the ritz! Very Jealous! :)
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I love, I am a fan. Gorgeous.
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Florian,
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Wow that's impressing! And a bit scary how they could bring her 'back' haha :) x
ReplyDeleteThis is amazing!
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Uh fancy ,breakfast at Riz ;)
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You are so lucky!
ReplyDeleteWowww that's so good :) i love it! How lucky you are to have breakfast at the Ritz, the photos you put on instagram looked amazing! Definitely worth getting up that early for! :)
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xx
The advert is very clever and a good advert however I'm not sure galaxy chocolate is the best use for the iconic Audrey Hepburn, she's so classy.
ReplyDeleteIt is 20 years since her death and she is back on screens to advertise a chocolate bar? and I'm sure her sons got quite a substantial amount of money for it. I did enjoy the advert as I enjoy any Audrey Hepburn film, just do not think it is appropriate.
A wonderful experience for you though, I hope you had a great time. :)
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Is amazing how they've done this advert:)x
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I saw this on tv today and loved it! Audrey is such an icon xx
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